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Market Accord practical resource

Buyer Market Engagement Design Checklist

A pre-engagement control list for purpose, fairness, evidence and next steps.

Use note: adapt this document to the organisation, sector, legal duties and delivery risk. Completion is not certification, buyer approval or proof that a control operates.

Decision and status

Control questionResponse / evidenceOwner
What decision must the engagement improve? 
 
 
Is a public procurement planned or reasonably foreseeable? 
 
 
What is fixed, open or legally constrained? 
 
 
Who owns the final decision? 
 
 

Participation

Control questionResponse / evidenceOwner
Which market segments, SMEs, new entrants, incumbents, users and delivery partners need representation? 
 
 
How will invitations or publication avoid unnecessary exclusion? 
 
 
What time, format and accessibility burden is imposed? 
 
 
What conflicts or connected interests must be recorded? 
 
 

Question design

Control questionResponse / evidenceOwner
Are questions neutral and comparable? 
 
 
Do they ask about cost, capacity, mobilisation, risk, evidence and adoption? 
 
 
Can a supplier answer without disclosing disproportionate intellectual property? 
 
 
What information will the buyer provide in return? 
 
 

Fairness and records

Control questionResponse / evidenceOwner
What information is confidential and what may need wider publication? 
 
 
How will answers, meetings and decisions be recorded? 
 
 
How will participant advantage be identified and mitigated? 
 
 
What would require the engagement or procurement route to stop or change? 
 
 

Decision and publication

Control questionResponse / evidenceOwner
What themes emerged and where did the market disagree? 
 
 
What requirement changed, stayed or was rejected—and why? 
 
 
What common information will be shared with the wider market? 
 
 
What follow-up, pilot or market-development action is owned and dated? 
 
 

Version 1.0 · Published 20 August 2026 · Market Accord, an initiative operated by Bid Champions Ltd · marketaccord.co.uk